With our RKD ICONIC BRAND BUILDING® process we cover every area of brand creation and development. It is the roadmap we use to reach the highest standards we set for ourselves.
Each step provides clearly defined results, which we then align with our clients in intermediate meetings. Depending on the task at hand, various strategic tools are utilized and are constantly being refined by us.
The goal always remains the same: The rapid and successful completion of our projects for the maximum success of our clients.
Our in-depth analysis is the foundation and leads to a shared understanding of the project’s challenges.
How do people, market and brand interact?
How do consumers and buyers perceive the brand?
Source of Business
Who are the primary and secondary competitors of the brand?
What stories and traits do the brand’s competitors possess?
Development of a coherent brand strategy, which subsequently guides the creation of the design concept. The brand identity is also created in this step.
What is the inner structure of the brand?
How can we create a flexible brand structure in order to meet the needs of various target groups?
Which trends are relevant for the brand?
Identify new white spots and business opportunities to expand my brand!
We develop the verbal and visual creative concepts, taking the brand positioning and relevant trends into account. This is the foundation of the Big Idea.
How can I awaken the brand identity using all 5 senses?
How can the brand identity be brought to life using language?
Which properties are unique and protectable for the brand?
Which touchpoints can be used to transport these properties?
The Big Idea is then translated into one or more draft designs. Then, through a fine-tuning process, a final design is created that gives the brand its soul.
How does one translate the concept into an ultramodern design?
How do we bring the concept to life at the point of sale?
How does one create brand appearance from a brand concept?
How to condense the brand world and guidelines in a brand book?