ICONIC BRAND BUILDING®

With our RKD ICONIC BRAND BUILDING® process we cover every area of brand creation and development. It is the roadmap we use to reach the high standards we set for ourselves. We subdivide our projects into four essential process steps: BRAND ANALYSIS, BRAND STRATEGY, BRAND CONCEPT and BRAND EXPERIENCE. Each step provides clearly defined results, which we then align with our clients in intermediate meetings. Depending on the task at hand, various strategic tools are also utilized, which have been developed and refined by Roman Klis Design over the years. The goal, however, always remains the same: The rapid and successful completion of our projects for the maximum asuccess of our clients.

Our process tools

Our in-depth analysis is the foundation and leads to a shared understanding of the project’s challenges.

Market Mechanics

How do people, market and brand interact?

Brand Check

How do consumers and buyers perceive the brand?

Source of Business

Who are the primary and secondary competitors of the brand?

Competitive Landscape

What stories and traits do the brand’s competitors possess?

Development of a coherent brand strategy, which subsequently guides the creation of the design concept. The brand identity is also created in this step.

Brand Pyramid

What is the inner structure of the brand?

Orbit Model

How can we create a flexible brand structure in order to meet the needs of various target groups?

Design Trends

Which trends are relevant for the brand?

We develop the verbal and visual creative concepts, taking the brand positioning and relevant trends into account. This is the foundation of the Big Idea.

5 Senses

How can I make the brand identity an experience for all 5 senses?

Brand Story

How can the brand identity be brought to life using language?

Brand Properties

Which properties are unique and protectable for the brand?

Brand Journey

Which touchpoints can be used to transport these properties

The Big Idea is then translated into one or more draft designs. Then, through a fine-tuning process, a final design is created that gives the brand its soul.

Packaging Design

How does one translate the concept into an ultramodern design?

POS Design

How do we bring the concept to life at the point of sale?

Corporate Design

How does one create brand appearance from a brand concept?

Brand Book

How to condense the brand world and guidelines in a brand book?