To communicate successfully with the Generation Z, brands have to be bold, simple as well as non-conformist in their brand appearance, give real and simple messages and finally follow a sustainable and purpose-driven brand approach.
People never travelled more in all of history. However, the Corona crisis put a sudden end to this trend. Even though the lockdown has gradually been loosened, the majority of people spend their vacation in their own country or in countries close to home. But the…
The Corona virus is said to be the biggest earthquake modern mankind is experiencing. Its presence will strongly impact consumer and shopper behaviour. Therefore brands urgently need to think about how a brand is and will be relevant in and after times of Corona.
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