Article: NAVIGATING A BRAND THROUGH CHALLENGING TIMES

Roman Klis and Thorsten Rudeck reflect upon changes in today's consumer behaviour - from COVID-19 influences, the Generation Z to the factor purpose and the importance of non-verbal key visuals - and state what it takes for brands to succeed in this fast-changing…

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Wanderlust Longing for distant Places Millennial Driver

Videointerview: DREAM OF ADVENTURE – HOW BRANDS CAN COMPENSATE FOR PEOPLE’S WANDERLUST

People never travelled more in all of history. However, the Corona crisis put a sudden end to this trend. Even though the lockdown has gradually been loosened, the majority of people spend their vacation in their own country or in countries close to home. But the…

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Non-verbal Key Visual Packaging Design

Videointerview: The Significance of non-verbal Key Visuals in a physical and digital Store Environment

There are several visual design properties that make a brand unique and protectable. One which gains new significance – especially in the rise of digital communication – is a non-verbal key visual. 

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Covid-19 Marketing Impact Brands

Videointerview: The New Normal - the Impact of COVID-19 on Trends in Design

The Corona virus is said to be the biggest earthquake modern mankind is experiencing. Its presence will strongly impact consumer and shopper behaviour. Therefore brands urgently need to think about how a brand is and will be relevant in and after times of Corona.

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