Insights

Creating New Work Spaces - A people-centric approach

03/12/2021

New Work describes a holistic approach in which we move away from a rational, performance-oriented society towards a creative ecosystem, in which one thinks a lot more about the meaning of work and the role of the individual within.

Three leading experts in the…

Article: NAVIGATING A BRAND THROUGH CHALLENGING TIMES

01/14/2021

Roman Klis and Thorsten Rudeck reflect upon changes in today's consumer behaviour - from COVID-19 influences, the Generation Z to the factor purpose and the importance of non-verbal key visuals - and state what it takes for brands to succeed in this fast-changing…

Wanderlust Longing for distant Places Millennial Driver

Videointerview: DREAM OF ADVENTURE – HOW BRANDS CAN COMPENSATE FOR PEOPLE’S WANDERLUST

08/25/2020

People never travelled more in all of history. However, the Corona crisis put a sudden end to this trend. Even though the lockdown has gradually been loosened, the majority of people spend their vacation in their own country or in countries close to home. But the…

Videointerview: The Significance of non-verbal Key Visuals in a physical and digital Store Environment

07/10/2020

There are several visual design properties that make a brand unique and protectable. One which gains new significance – especially in the rise of digital communication – is a non-verbal key visual.