DREAM OF ADVENTURE – HOW BRANDS CAN COMPENSATE FOR PEOPLE’S WANDERLUST

People never travelled more in all of history. However, the Corona crisis put a sudden end to this trend. Even though the lockdown has gradually been loosened, the majority of people spend their vacation in their own country or in countries close to home. But the longing for distant, exotic countries and cultures remains.

Also, exotic food brands and suppliers, especially for Asian specialities, are reporting a double-digit growth at the moment as people started to bring the culinary journey into their own kitchen. 

Roman Klis reveals how brands in general can compensate this wanderlust and to fulfill Millennials' desire for Dream of Adventure.