The New Normal - the Impact of COVID-19 on Trends in Design

The Corona virus is said to be the biggest earthquake modern mankind is experiencing. Its presence will strongly impact consumer and shopper behaviour. Therefore brands urgently need to think about how a brand is and will be relevant in and after times of Corona.

The presentation THE NEW NORMAL highlights how Corona is affecting the FMCG industry and brand design. In particular, how trends in design will evolve, how the importance of digital brand design thinking is growing and which changes the Millennial Generation is experiencing at the moment.

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