The Significance of non-verbal Key Visuals in a physical and digital Store Environment

There are several visual design properties that make a brand unique and protectable. One which gains new significance – especially in the rise of digital communication – is a non-verbal key visual. 

Brands which have successfully implemented a non-verbal key visual, experience enhanced brand recognition as they are able to leverage the key visual successfully in a physical as well as digital shopper environment. But what makes a non-verbal key visual successful and which messages does it need to convey? Roman Klis gives answers to these questions.