Mountain springs anew.
To modernize the brand while continuing to respect its deep roots in the Germany Alps region of Allgäu – thus opening up new target groups among consumers and in the restaurant business.
A reduced, more elegant design with an alphorn as the logo. This was then transferred to the bottle geometry and the region of the Nagelfluh mountain chain from where the product comes from. A claim was created in the local dialect to create a unique brand image.