Allgäuer Alpenwasser

Allgäuer Mountain Springs anew

The Challenge

The challenge was modernize the brand while continuing to respect its deep roots in the German Alps region of the Allgäu - thus, opening up the brand to a new target group in the restaurant business.

The Solution

A reduced, more elegant design with an illustration of the mountain range Nagelfluh - from where the product comes from - as the logo along with the new bottle geometry highlight the authenticity of the product. Especially, the uniquely developed typography and the letter "A" strenghten the brand identity.