Traditional beer refreshed
Faced with new target groups and trends, the slightly dated brand with a successful portfolio that had grown over time needed to be rejuvenated and clearly structured.
Differentiation of the product portfolio and the introduction of a contemporary and light-touch design language. Natural looking visual elements that are rendered as sketches rejuvenate the brand and appeal more to the target group. The beer varieties “Kleiner Mönch” and “Schwarzwald Michel“ were honored with the “Design Gold Award 2018”.