Accentuating the authentic
The brand was perceived as being “too artificial” by the millennial target group. Therefore the brand aimed to be become more authentic and healthier in its look & feel.
The brand values of fun, family and light-heartedness were emotionally re-visualized in order to better reach the target group. The redesign of the logos from 3D to 2D and the more natural appetite appeal injected an improved down-to-earth aesthetic into the product.