Nestlé Germany – Choco Crossies

Accentuating the authentic

Our challenge

The brand was found to be perceived as being “too artificial” by the millennials target group and was to receive a more authentic and healthier look & feel.

Our solution

The brand values of fun, family and light-heartedness were emotionally re-visualized in order to better reach the target group. The re-design of the logos from 3D to 2D and the more natural appetite appeal injected an improved down-to-earth aesthetic into the product.