Nestlé Germany – Choco Crossies

Accentuating Naturalness

The Challenge

The brand was perceived as being “too artificial” by the millennial target group. Therefore the brand aimed to be become more authentic and healthier in its look & feel.

The Solution

The brand values of fun, family and light-heartedness were emotionally re-visualized in order to better reach the target group. The redesign of the logos from 3D to 2D and the more natural appetite appeal injected an improved down-to-earth aesthetic into the product.