Nestlé Germany – Choco Crossies

Accentuating the authentic

Our challenge

The brand was perceived as being “too artificial” by the millennial target group. Therefore the brand aimed to be become more authentic and healthier in its look & feel.

Our solution

The brand values of fun, family and light-heartedness were emotionally re-visualized in order to better reach the target group. The redesign of the logos from 3D to 2D and the more natural appetite appeal injected an improved down-to-earth aesthetic into the product.