From the frozen Aisle to 5th Avenue Patisserie
The brand lacked a vision for future business development as its packaging was missing storytelling and a high-value look & feel. The brand had to be modernized without losing loyal customers.
New colours, fonts, textures and design elements emphasize the playfulness and the high-quality craftsmanship of the brand and its products. The brand changed its positioning from a mundane frozen dessert to a premium patisserie dessert à la 5th Avenue and finally sets itself apart from the competition.