Edwards

Homemade goes Premium

Our challenge

The brand lacked a vision for future business development as well as packaging with story-telling and a high-value look & feel. The brand was to be modernized without losing loyal customers.

Our solution

New colors, fonts and design elements emphasize the playfulness, the creamy texture and the high-quality craftsmanship of the product. This way, the Brand changes the positioning from the  standard frozen desert to the premium patisserie à la 5th Avenue and sets itself apart from the competition more distinctly.

Our Approach