Celebrating the tradition.
To rejuvenate the brand while still celebrating the tradition.
In prevent losing even more relevance as a market leader, the brand had to be rejuvenated and positioned as modern with the target group – without losing its unique Cantonese DNA that has been cultivated and passed on through generations.
We developed unique, highly impactful packaging concepts, contemporizing traditional Cantonese elements. The simple graphical treatment grabs maximum attention and the vivid brand colors used in every lion design evoke feelings of happiness.