Strong Brand Values repackaged

Our challenge

Renewing the brand to become more relevant for the millennial target group and to be recognized more strongly by consumers. The ongoing global health trend of “healthy snacking” and the desire for sustainability were an opportunity for the brand.

Our solution

The optimized logo supports the umbrella brand at POS. New packaging concepts strengthen the down-to-earth, local and homemade character of the products and satisfy the consumers’ desire for transparency.