Schapfenmühle

Strong brand values re-packaged

Our challenge

Renewing the brand to become more relevant for the millennials target group and to be recognized more strongly by consumers. The ongoing global health trend and the desire for sustainability are an opportunity for the brand.

Our solution

The optimized logo supports the umbrella brand at the POS. New packaging concepts strengthen the down-to-earth, local and homemade character of the products as well as satisfying consumers’ desire for transparency.

Our Approach