Take & Bake gets more natural
The frozen pizza market is highly competitive. The target groups want to enjoy their pizzas as conveniently as possible but with quality, sustainability and a natural feel. These benefits have to be communicated in the brand’s new positioning.
A new logo, new visual elements like handwriting and fresh ingredients ensure an authentic and natural identity for the brand. This new kitchen fresh appearance helps the product to clearly stick out against competitors at the POS.