Teekanne - Organics

Tea for a new generation

Our challenge

The millennials target group demands more transparency, more sustainability and a positive attitude. In order to emphasize the brand’s good intentions, the design has to come across as more natural, friendlier and less industrial.

Our solution

The teapot still symbolizes the brand while an artistic brush technique and a subdued color scheme underscore the natural taste and the positive character of the products in a playful way.

Our Approach